4/19/2023 0 Comments Dex online white pages co![]() ![]() I had worked for some years for Verizon’s online YP site, overseeing analytics, among other things, and Superpages had occupied the top search result in Google for searches for “Yellow Pages” for quite a number of years. The clickthrough rate for “yellow pages” searches was a large enough volume with enough consistency to see a correlation with the graphed line in Google Trends, and with some directory usage indicators. Google Trends also showed expectable seasonal spikes for various industries, and rises and declines in cumulative interest in topics (which is the basis for Google Zeitgeist which is also often cited as a pulse indicator for rises and drops in popularity). So, when I saw the clearly-declining trend line for YP searches back then, it was concerning to me, and it seemed highly likely that the cause probably was that Google Maps (and other local search engines ) were having an impact on both print and online YP usage. Users searching for “yellow pages” in Google were typically trying to find one of two things - they were either trying to find the Web address of their local yellow pages in order to conduct business searches online, or they were trying to find contact information for their YP company (either to order a phone book or to advertise in the yellow pages). The drop in these searches appeared significant enough to reflect some major shift in consumer behavior - if those consumers weren’t trying to find a YP site to use, or a YP company from which to obtain a phone book, then they must be getting business info elsewhere. So, did this demonstrate that yellow pages were being used less, and, did the yellow pages indeed become “toast” four years later? What Did This Shift Tell Us About Local Searches? It’s not possible to know exactly how much people use print yellow pages. It’s kind of ironic, but people get frustrated by that and go look it up in the book because that’s local.There’s obviously no mechanism to independently measure all of the usage, so surveys are conducted along with various other ancillary measures for a sample set of people, and those figures are then projected out across the U.S. “When you do a Google search (on a business) you get all these people who are not really local because they paid to be there at the top. ![]() “And some people are now preferring them to the internet,” Konidaris said. Mike Konidaris, director of print services for Dex Media, says people still seem to like phone books. Outside of former Qwest areas, CenturyLink sells its residential customer data to /whitepages, or Yellow Pages. To stop receiving a phone book, consumers can opt out at. Qwest sold its directory to Dex, which puts its all online and it still publishes phone books. The data for ( ) is as accurate for the day the book was published.”ĬenturyLink’s agreement dates back to when the major telephone service in Denver was called Qwest. “It goes up in December and down the following November. “As each book publishes, (Dex) takes down the old one and puts up the new one,” said Sheila O’Leary, CenturyLink’s director of print directories and digital advertising. Dex Media also buys landline residential customer data from AT&T, Verizon, Frontier and FairPoint Communications in other parts of the U.S. The site puts the actual phone book online. Here in Denver, phone company CenturyLink sells its customer data to Dex Media, which operates. To find the best free and mostly accurate details on people, the best source may still be the phone book. The deluge of data means it’s difficult to decipher accurate information from who knows what. In fact, modern life may even offer extra privacy (excluding covert government spy operations). By moving the world online and making it easier for people to socially share way too much information, it’s no longer easy to find a friend’s phone number. Is there anyway you can get this information without paying for a criminal check or 10 other things you do not want? - GradyJB Q: There used to be city directories and then there were telephone directories and now there is no way to get the address or phone number of an old friends or missing relative. Digital Replica Edition Home Page Close Menu ![]()
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